Digital Marketing Director
Strategy, Growth and Stylish Analytics
22nd October 2018•Uncategorized
BullsEye – Origin Hit the DMAs 2016
The DMAs otherwise known as, Accenture’s Digital Media Awards will be celebrating their 12th Birthday next month in Dublin and Origin are THRILLED to be part of the party!! Recognising the greatest in creativity and innovation across the Island of Ireland, the DMAs have shortlisted Origin Digital out of 100s of others, to compete in The Best Innovation in Financial Services Category,for our work with Cornmarket Insurance Group.
‘Truck Buddy‘ is a mobile app which was developed by our team to target Cornmarket’s Truck Driver audience. It was a fresh and highly innovative approach to communicate with what some may refer to as a hard to reach audience in a relevant and engaging way. The success of which has been phenomenal! The power of Mobile Technology in this campaign propelled CornMarkets overall brand awareness and successfully generated over 10k new customer leads!
‘Truck Buddy’ polished off 2015, having been placed runner-up in Ireland’s Chartered Institute of Marketing Excellence Awards. However, it won’t be parked there. With our neon glowsticks in hand (thanks to DMA), the team at Origin Digital and Cornmarket Insurance Group are ready to kick start 2016 and swing ‘Truck Buddy’ into first place! Here’s hoping!
Wish us luck folks!
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