PROCESS

How to write a digital marketing strategy ebook.

Jerry Staple

AUTHOR

Jerry Staple

Technical Director
Technology , Innovation, the Future

The S (Strategy) word gets bandied about everywhere these days and people may conclude that it is meaningless jargon and a bit clichéd however if you haven’t got a strategy, you really are starting off on the back foot. How do you know how to get to where you want to be? Strategy!

What is Strategy and why do you need it?

If you were driving somewhere and didn’t know where you were going, chances are you would use a map instead of just guessing and hoping for the best. Once you know where you want to go, you can then start on the first part of the strategy which is the planning phase. The planning allows the collation of research and insights to create a comprehensive plan that ensures the objectives of the organisation are consistently measured and subsequently achieved.

We have extensive cross sector experience in this field and have worked with many organisations on the composition and implementation of their digital marketing strategies. If you would like to talk to a digital agency about getting a strategy together for your business, drop us a line [email protected]

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