The challenge
Development of a 6 month program, including Social Media Intelligence and insights reports, content workshops, the creation of a social media strategy and content tools and a roll out of both face-to-face and video-led training.
The development of the social media strategy also outlined social media brand persona, tone of voice and look and feel.
The Outcomes
At the conclusion of the six-month period, the team within AllState had the tools and knowledge to drive forward the social media strategy in-house, and to utilise social media effectively to progress AllState NI’s digital communication goals.
Chris Henry, Head of Marketing and Communications at AllState NI:
“Just wanted to say a big thank you for the video training the team provided for LinkedIn and Facebook, it was excellent and we all watched and discussed together.”
