Case Study

Allstate NI

The Brief

Social Intelligence

Devise a fully encompassing social media strategy to improve engagement and provide guidance and training to the internal team on how to use social media more effectively.

The challenge

Development of a 6 month program, including Social Media Intelligence and insights reports, content workshops, the creation of a social media strategy and content tools and a roll out of both face-to-face and video-led training.

The development of the social media strategy also outlined social media brand persona, tone of voice and look and feel.

The outcomes

At the conclusion of the six-month period, the team within AllState had the tools and knowledge to drive forward the social media strategy in-house, and to utilise social media effectively to progress AllState NI’s digital communication goals.

Chris Henry, Head of Marketing and Communications at AllState NI:
“Just wanted to say a big thank you for the video training the team provided for LinkedIn and Facebook, it was excellent and we all watched and discussed together.”

Change starts here

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