We had a tight window in which to create Avaeta’s brand identity and produce a Brand Book and Design System which would bring this new brand to life.
We started with in-depth market research and Brand Workshops with our client to establish the brand values, brand identity and key messages. We worked collaboratively throughout the process to create the final Brand Book which delivered a multitude of elements including the logo and visual identity, messaging, brand story, and illustrations along with graphics and animated assets to support social and campaign activity.
The brand book and associated campaign and content assets enabled the Avaeta team to successfully launch the business to brand new markets during the pandemic and a time when home comforts had become more important than ever. We continue to work with Decora on other projects and brands in their portfolio.
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