Case Study

Danske Thrive

Together We Thrive

The Brief

Integrated Brand Campaign

Danske Bank are a leading bank in Northern Ireland with a focus on supporting customers through all stages of their financial lives, from opening their first current account to getting the keys to their first home. In being part of the Northern Irish community, Danske Bank wanted to a value driven-campaign to celebrate the business and the people at the heart of it: colleagues and customers.

As part of a national brand campaign, Danske Bank required a full digital media roll-out of the campaign creative. This included a mix of media types across multi-channels e.g. digital advertising, social (paid & organic), website, in-branch, digital out of home and email.

The challenge

Communicating with a wide and varied audience presents challenges with media planning, targeting and creative.

It was also key to ensure that there was consistency across the campaign (led by the TV Advert) whilst also trying to maximise the opportunities that digital assets and channels present for pushing the boundaries.

The outcomes

Working closely with the Danske Bank team we planned an efficient, innovative and targeted digital media campaign.

We then produced a rich and flexible system of display advertising assets, animations to support paid social activity and eye-catching video to support activity on Tiktok, Instagram and key Digital out of Home sites. We also produced engaging videos to communicate the campaign within branches and headquarters.

Following production we worked hand in hand with the Danske team to roll-out, measure and continuously improve the campaign throughout the summer.

Change starts here

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