Communicating with a wide and varied audience presents challenges with media planning, targeting and creative.
It was also key to ensure that there was consistency across the campaign (led by the TV Advert) whilst also trying to maximise the opportunities that digital assets and channels present for pushing the boundaries.
Working closely with the Danske Bank team we planned an efficient, innovative and targeted digital media campaign.
We then produced a rich and flexible system of display advertising assets, animations to support paid social activity and eye-catching video to support activity on Tiktok, Instagram and key Digital out of Home sites. We also produced engaging videos to communicate the campaign within branches and headquarters.
Following production we worked hand in hand with the Danske team to roll-out, measure and continuously improve the campaign throughout the summer.
Change starts here
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