Oh no we didn't, Oh yes we did…
Origin transformed their site – improving the customers digital journey across various touchpoints from; browsing upcoming performances, booking tickets online, pre-ordering drinks to purchasing gift vouchers.
The third party booking system integrated on the site allows users to easily filter through productions, select their own seat preference and checkout, maintaining consistency throughout.
To ensure the new Grand Opera House website was launched smoothly, Origin conducted an SEO (Search Engine Optimisation) site changeover audit- an essential for any new website being launched. This involved redirecting links properly to ensure the customer journey was unbroken.
Musical, Ballet or Comedy?
The results from being delivered by the new site are impressive with a 11% increase in digital bookings and 23.5% increase in mobile transactions.
Book your next GOH performance today.
Alcohol is one of the main causes of disruptive passenger behaviour on aircrafts….
Change starts here
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