Case Study

Grand Opera House

New Customer Experience for a Belfast Icon

The Brief

Web Platform Development

UX Research & UI Design

Site Migration

Growth Marketing Support

The show must go on

Northern Ireland’s premier theatre, the Grand Opera House, commissioned Origin Digital to revamp their online presence, ahead of their physical restoration plans.  The objective was to build an attractive site with a clean design that complemented and enhanced imagery from the shows, reflected the vast amount of talent on stage, had great UX and was mobile responsive.

Grand Opera House

The challenge

Oh no we didn't, Oh yes we did…

Origin transformed their site – improving the customers digital journey across various touchpoints from; browsing upcoming performances, booking tickets online, pre-ordering drinks to purchasing gift vouchers.

The third party booking system integrated on the site allows users to easily filter through productions, select their own seat preference and checkout, maintaining consistency throughout.

GOH on the Move

What's On

Latest listings and content about upcoming shows and events.

Book Tickets

Clear buying journeys and slick and responsive booking process.


Showcasing the work that The Grand Opera House does to promote arts and culture and support the local community.

Friends of GOH

Engaging and rewarding loyal patrons of a much loved Belfast icon.


Enhancing the experience of a night at The Grand Opera House.

The Solution & Outcomes

Standing Ovation

To ensure the new Grand Opera House website was launched smoothly, Origin conducted an SEO (Search Engine Optimisation) site changeover audit- an essential for any new website being launched. This involved redirecting links properly to ensure the customer journey was unbroken.
Musical, Ballet or Comedy?

The results from being delivered by the new site are impressive with a 11% increase in digital bookings and 23.5% increase in mobile transactions.

Book your next GOH performance today.

Change starts here

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