Case Study


CX, Content & Lead Generation Campaigns

The Brief

CX, Content & Lead Generation Campaigns

Gretel is a digital platform which enables Financial Institutions to reconnect with customers, improving financial inclusion, and maximising customer relationships. Their mission has grown in importance, given the current financial crisis facing many people in the UK.

Many vulnerable customers find themselves in a situation where they have lost track of their assets and relationship with financial services providers. Pensions, bank accounts and investments slip into dormancy putting both the customer and the service provider at risk.

Origin have been challenged to help Gretel engage consumers and large financial institutions to get involved. Gretel is the path back for lost and dormant customers

The challenge

Working with the Gretel founding team throughout the past year we have supported them in the production of the digital customer experience, launching the Gretel MVP in the summer.

We are also helping the team shape the proposition and engage the target audience with creative digital content and campaigns.

The Outcomes

The initial launch saw over 1500 sign-ups and engagement with some of the UK’s largest financial institutions.

Gretel have caught the imagination of the Financial press and in the context of the pandemic financial institutions are. We are now working with the team to develop a valuable content and digital lead generation strategy to build upon initial traction. The strategy and tactics are focused on reaching and presenting the Gretel proposition to a very specific target audience and calling on them to be part of the Gretel movement.

Change starts here

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