Case Study

Irish Election

The Brief

Social Intelligence

The General Election in the Republic of Ireland, in early 2020, was one of the most hotly contested elections in decades. Origin was tasked with utilising our social intelligence and listening skills to see what people’s activity on social media channels could tell us about the election, the hot topics, the party leaders and how people might vote.

The challenge

Ahead of one of the leaders’ debates, and over a limited time period, we closely monitored all social activity posts relating to the hashtag GE2020.

The outcomes

The results were staggering!

Through our social media monitoring & listening we were able to identify a number of fascinating insights which were, in turn, developed into an op-ed piece for a press article. We identified that one of the main parties was outspending its rivals on digital adspend, one of the leaders Share of Voice had rapidly declined and people’s attitudes to this person had dramatically altered, plus we identified that another party’s strategy had been to target female voters. Furthermore using our insights we were able to predict the winning party.

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