Case Study


Everything Within Reach

The Brief


Brand Identity


Massachusetts aims to be the No.1 Fintech hub in the world. To help achieve that, the Commonwealth of Mass identified the need to create a brand and central hub to bring all stakeholders and initiatives together and to establish one voice for the promotion of Fintech in the state.

The Working group engaged Origin to support them through the process of naming and branding the initiative as well as delivering a website experience to help inform and engage stakeholders.

The challenge

With a wide and varied stakeholder group it can often be difficult to bring ideas together and achieve alignment. However in the midst of the global pandemic we developed a real bond with the Mass Fintech Working Group. Collaborating closely to shape a value proposition, brand identity and website which lived up to the vision and the expectations of a wide ranging audience.

The outcomes

Together we created the Mass Fintech Hub, a true fintech community where ‘everything is within reach’.

We delivered a full brand identity and suite of assets to enable the team to deliver events, training programmes, content and communicate the story of the hub. We also designed a new website which is aligned to the priorities of key users and serves as the starting point of your relationship with Mass Fintech Hub.

The Mass Fintech Hub has been established to harness all that’s good about the Massachusetts Fintech ecosystem and to help grow your Fintech business.

We are proud to be associated with it!

Change starts here

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