Case Study


Promoting, selling and managing ticketing and gate access for large-scale events.

What we did

Product Strategy

Brand Design

UX Research & Planning

Web Platform Development

Mobile App Development

The MyTicket Event Experience App.

As a completely new to market brand, MyTicket needed a partner would not only deliver an app that ensured an optimal user experience, but also needed a partner to help with the strategic thinking and positioning. What makes things is easier for customers is a given, but how do we make things better?

My Ticket app screens

The challenge

Create an App to Support Ticket Sales and Validation for Large-Scale Events

The MyTicket team came to Origin to build and develop a ticketing system, originally
for the GAA. It was imperative that the system had a differentiator so that it could stand out from the
crowd and offer users an even greater experience. Local GAA clubs often had challenges with parking allocation at the matches. Not only was this a problem for event organisers, but it was also a problem for the local communities near the stadiums with people parking in unauthorised spots, and also for the police with managing traffic volumes.

Branding & Identity


View Events

Browse all events in one place

Book Tickets

Customers can book tickets for their event and also for car parks at the same time. This is a great way for event organisers to manage parking facilities.

Book Park & Ride

MyTicket admin staff can see event goers in real time going to and from the event, a great solution to assist with traffic management.

Event Information

Event goers can get up to date event information with a push notification sent out to the mobile phone.

Mobile Ticket Validation

MyTicket admin staff can easily can mobile event and parking tickets on the day with the latest scanning technology to ensure all tickets are validated.

The Solution & Outcomes

MyTicket have launched with The Belfast Marathon...

An app was developed that not only allows users to buy tickets for the event with ease, but also provides them with parking allocations to help local communities ease parking congestion. This is great for the user and also for local residents as parking is clearly managed and event goers are not parking in unwanted areas.

Furthermore the app allows users to track their location before the event to ease congestion, so local police can see where any congestion is building and therefore manage that accordingly.

The app has been adapted and rolled out for the Belfast Marathon, with marathon sales up 400% versus the same period in the previous year. A fantastic result for all!

Change starts here

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