We went back to basics with the PWS team, unpacking the products, service and vision of the business and building it back up into a proposition and brand and digital assets which aligned with the values and goals of the business and its customers.
A key element of this was simplifying and clarifying the complex without dumbing down the product. It was also key to provide a platform and assets to support lead generation and growth through content and campaigns.
We delivered a digital brand book including assets which will enable an exciting and consistent digital comms strategy and new website experience which is consistent with the expectation of a premium digital financial service and which takes the customer on a journey which delivers mutual value for them and Private Wealth Systems.
Openly are an Insurtech located in Boston, MA. They have developed insurance products…
Change starts here
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